I had a script when I went into this shoot, but I didn't know how many kids the client was going to round up, what they looked like, how old they were, or even if they could read. I ended up getting just the right mix of everyone. The store was also laid out in a way that lent itself to getting a little creative with the shots, including the choreographed shopping carts and part of a 360 degree pan around the store. All in all, a pretty fun commercial.
Friday, August 8, 2008
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